Successful pest control marketing requires more than sheer luck. Indeed, between the marketing lingo and legal limitations, you might wonder: what do you need to do it right?
Here, we provide two helpful checklists that explain what you need for successful exterminator marketing. Firstly, once we outline the basics of traditional marketing, then we walk through the steps required for digital marketing.
But first, let’s take a look at why you need both.
The Foundation Of A Successful Pest Control Marketing Plan
Pest control marketing isn’t a one-and-done process. Despite what you may read online, there’s no such thing as ‘one easy trick’ for long-term success. To truly succeed, if you want to run a successful marketing campaign and outcompete other companies, you need to combine the timelessness of print services with the power of digital marketing.
Neither of these strategies can live without the other. In fact, using both can increase your profits and can also help new customers find their way to your business. Consequently, we’re taking a deep dive into both of these strategies so you can see for yourself how they best work together.
Let’s start with a checklist for pest control print services:
Using Print Services For Exterminator Marketing
Print services are an indispensable asset for pest control marketing programs. Not only do they provide a tactile touchpoint to customers, but they’re also extremely effective for a relatively low investment.
Exterminator marketing strategies should leverage custom print advertising in one of several ways:
- Purchasing custom apparel for employees: 85% of people remember the business printed on a piece of custom clothing.
- Creating business cards: The average conversion rate for business cards is 12% (compared to 2.35% for websites).
- Printing custom flyers: Most direct mail flyers get a 3.5% response rate, and 89% of people remember receiving a flyer in the mail.
- Designing vehicle wraps: A single vehicle wrap generates up to 80,000 impressions per day and may influence a third of its viewers to try a new product or service.
- Commissioning commercial signs: Since 85% of your pest control customers live within a five-mile radius of your office, a well-placed yard sign or banner can attract dozens of customers in your area.
- Gifting promotional items: 83% of people are more likely to do business with you after receiving a promotional item (think pens, koozies, candies, and more).
You can use this checklist to keep track of your progress as you invest in print services for your pest control company.
- Purchasing custom apparel for employees
- Creating business cards
- Printing custom flyers
- Designing vehicle wraps
- Commissioning commercial signs
- Gifting promotional items
Leveraging Digital Marketing Services For Pest Control Success
Pest control digital marketing focuses on three major elements: your website, SEO strategies, and paid advertising strategies. Moreover, this requires you to understand both owned and unowned assets so you can get your online ecosystem to appear in Google’s search results.
To do this, you should start by:
- Building a custom website: Not only do websites generate a 2.35% passive conversion rate, but they also provide a digital ‘home base’ for other marketing efforts (more on this later).
- Finding competitive keywords: SEO marketing has a return on investment ratio of 2,220%, which means every $100 your business invests results in $2,200 of revenue.
- Integrating with Google Analytics: GA4 can keep an eye on your website’s traffic, trends, and top keywords, which allows you to improve your strategy over time.
- Creating monthly content: Google search marketing experts like Nathan Misirian suggest pest control companies should write at least two blog posts per month.
- Optimizing your social media presence: Since nearly 40% of small businesses don’t have a social media channel, distinguishing your brand with an online voice can generate social proof and direct customers to your website.
- Bidding for Google Ads: Case studies suggest the right Google Ads strategy can provide 735% ROI for pest control companies.
Follow along with the checklist below to build a digital marketing strategy for your pest control business.
- Building a custom website
- Finding competitive keywords
- Integrating with Google Analytics
- Creating monthly content
- Optimizing your social media presence
- Bidding for Google Ads
Follow along with the checklist below to build a digital marketing strategy for your pest control business.
How Digital and Print Marketing Complement Any Pest Control Company
Digital marketing and traditional print services are two sides of the same coin. Interestingly, while you can use either alone to market your business, both are necessary to stand out from the crowd.
Furthermore, effectively harnessing the power of print and digital marketing can help your pest control company outperform the competition. The numbers don’t lie: consistent branding on your physical and digital assets can boost revenues by 10% or more.
Additionally, you can combine physical and digital marketing in all sorts of interesting ways. For example, you can:
- Print QR codes on direct mail to send readers to your service page
- Gift promotional items with your website address
- Put your social media handles on vehicle wraps
- And much more
If you’re interested in combining both marketing strategies without outsourcing the work to multiple providers, you can work with the team at Monarch Direct to build a single pipeline for your pest control marketing activities. First, we build your print campaign with vehicle wraps, signs, direct mail, and more. Then, we follow an action-oriented process to refine your online presence with a custom digital marketing strategy.
Take your pest control business to the next level with the combined marketing powers of Monarch Direct. We invite you to submit an online contact form today and consult with an expert about our print, digital, or combined marketing services.
Pest Control Marketing FAQs
Have a few questions before you get started? See if we can answer them in this list of FAQs.
What defines a robust pest control marketing campaign?
A robust pest control marketing campaign includes both digital and physical strategies. We’ve listed several of the best in checklists above so you can get started with your own strategy.
Looking for professional help? You can get digital marketing and custom printing in Port Charlotte by calling Monarch Direct.
How much does it cost to manage print or digital pest control marketing?
The amount you spend on print and digital marketing depends on the strategies you choose. Google Ads, for example, may cost more than setting up a social media account. A vehicle wrap may cost more than printing business cards. You can get a free estimate for any of these services by contacting Monarch Direct.
Why should I trust Monarch Direct with my pest control marketing strategies?
Monarch Direct has served pest control companies in Port Charlotte, Punta Gorda, North Port, Englewood, and Venice for more than 40 years. We’re continuously rated one of the best print shops in the area for both physical and digital marketing. Backed by years of industry experience and partnerships with like-minded professionals, we can help your pest control company achieve excellence in exterminator marketing.
Discover why Monarch Direct is the print shop Port Charlotte loves by contacting us today.
