WHAT HAPPENS WHEN THEY FINALLY RAISE THEIR HAND?
OK…So you have a great direct marketing plan including advertising, direct mail, email, social media, your website, the sales letter, the newsletter, the Special Report, and all of the other tools that Renegades use to generate new leads, new customers, and protect and grow their current customer list.
You’ve taken the time, energy, and money to create a system that actually causes people to respond by calling your office or even walking in the door, and then what happens?
Do you want the truth?
In many cases, absolutely nothing happens. After the huge investment of time and money to get someone to call or come in there is no process to capture (EVERY TIME) the contact information of the person that calls or comes in.
What happens when someone calls your office to inquire about your products or services? Is the person that answers the phone trained to get a physical address, phone number, NAME, or email address so that they can be put into your direct marketing and sales system?
Do you keep a log of every new visitor to your facility or office so that you can add them to your direct marketing list?
If the answer is yes, then you are on your way to potentially huge gains in sales and profits.
If the answer is “sort of” or “not really” then you are on your way to wasting huge sums of time and money and flushing thousands in potential profits down the drain.
How often have you called or stopped by a business, asked a few questions, even met with a salesperson only to hang up the phone or walk out without anyone ever asking who you are or how to contact you in the future?
Better yet, you can probably count on one hand the number of times you have responded to some sort of an ad or marketing piece and yet never heard from the company again.
One of the main goals in creating a direct marketing system is to get potential buyers to “raise their hands” and show some interest so that you can capture their contact information and add them to your “list”.
One of the best ways to capture this information is to offer to send the prospect something for FREE.
It may be your newsletter, a free trial, your Special Report, your amazing sales letter, or even a gift of some kind just for inquiring. The key is to make sure that every prospect that calls or walks in has some sort of a compelling reason to let you know who they are and how to find them. Even having them enter a simple monthly drawing for a gift certificate can yield huge returns…if you follow up.
Don’t let all of your hard work and financial investment in direct marketing get “tripped” up at the door by not keeping careful track of every visit or call.
Finally, think about this for a minute. How many times have you dropped your business card in a fishbowl at a restaurant to win a free lunch in the
monthly drawing? How many times have you won? Maybe you got lucky once or twice, maybe not. But, here is the real question – how many times have you been contacted by mail, phone, or email with a special offer since the day you handed over all of your contact information to that same restaurant? Ever…?
Don’t fall into the trap of not growing your “list” daily and never let someone “raise their hand”, give you all of the contact information that you could ever ask for…and then do nothing.
