In a world with more than 500,000 brands in 2,000 product categories, helping your business stand out from the crowd matters more than ever. You need distinctive imagery, strong colors, and a meaningful message to catch the customers’ eye — all of which you can print on custom logo apparel and distribute at your leisure.
This guide explains everything you should know about the versatility and advantages of custom logo apparel. Once we explore the different clothing types and printing methods offered, we also highlight their many benefits when used to support your business.
Just looking for the SparkNotes? We also cover some custom logo apparel FAQs at the bottom of the guide.
Now, let’s dive into the nuts and bolts of custom logo apparel for growing brands.
Types Of Custom Logo Apparel For Modern Businesses
There are all sorts of custom logo apparel available to modern businesses. A few of the most popular include:
- T-Shirts
- Polos Shirts And Knits
- Sweatshirts And Fleece
- Hats And Caps
- Activewear
- Outerwear
- Woven Shirts
- Workwear
- Bags
- Blankets
- Robes And Towels
- Golf Towels
- Aprons
- Scarves And Gloves
- Youth Apparel
- Infant And Toddler Apparel
- Pants And Shorts
- Face Coverings
- Medical Scrubs
If you can dream up an article of clothing, you can probably turn it into custom logo apparel.
But what methods can you use to print custom imagery onto clothing? And which printing methods are right for you?
Let’s explore these questions in greater detail.
5 Different Printing Methods For Custom Logo Apparel
You can turn any old garment into custom logo apparel with one of these five printing methods.
They include:
- Direct To Garment Printing
- Heat Set
- Dye Sublimation
- Embroidery
- Screen Printing
Let’s break these down.
1. Direct To Garment Printing
Direct to garment printing is one of the easiest ways to place a logo on a shirt. Perfect for smaller jobs with tight turnarounds, this process can print your design directly on the apparel.
You should try direct to garment printing when:
- You want a cost-effective solution
- You have a smaller batch of apparel
- You need an environmentally-friendly option
2. Heat Set
Heat set printing allows you to place full-color images with a printer, some wax paper, and a cartridge of special ink. You can heat set a piece of clothing in just five minutes or less, which means you can produce a large number of shirts in a small period of time.
You may consider using heat set printing if:
- You’re buying lighter-colored apparel
- You don’t mind if the prints are stiff
- You don’t plan to iron the clothing
3. Dye Sublimation
Dye sublimation heats ink into a gaseous form to create custom logos for synthetic textiles. Note that we said ‘synthetic’ here — this process doesn’t work on cotton or natural fibers!
You may want to opt for dye sublimation if:
- You’re printing a logo on synthetic fabrics
- You want to embed ink directly into the fabric
- You need to print high-quality logos and images
4. Embroidery
Embroidery is a sewing technique where professionals stitch rather than print specific designs. Due to their durability and high-caliber finishes, many companies embroider logos on dress shirts, hats, and bags.
Embroidery is best used for:
- Heavier fabrics like caps, packs, and polos
- Digitizing your logo for future projects
- Professional-looking apparel for in-office work
5. Screen Printing
Screen printing is the process of transferring a custom design from a wire mesh screen to the apparel itself. A trained professional spreads the ink in place while ensuring each print looks exactly the same.
You may want to use screen printing if:
- You need carbon-copy designs
- You’re working on a tight deadline
- You’re looking to print on t-shirts or casual apparel
The Many Benefits Of Custom Logo Apparel
Custom logo apparel is more than just branded t-shirts — they’re a fun and easy way to have your brand seen, remembered, and recognized. Employees can engage more meaningfully with your company values, while customers, prospects, and other leads can keep your branding top of mind.
With custom logo apparel, you can:
- Create easy employee uniforms
- Customize every appearance
- Build up your brand
- Give away memorable swag
- Save time and money
And when you work with the pros at Monarch Direct, you can enjoy each of these benefits with a family-owned flair.
Create Versatile Custom Logo Apparel With Monarch Direct
Your business has a lot to gain from custom logo apparel. But without the right supplier on your side, it can be tough to get guidance and support.
Monarch Direct believes you deserve a seasoned provider to walk you through the apparel printing process. And if you’re located in Port Charlotte, Punta Gorda, North Port, Englewood, or Venice, our hardworking pros can help.
Monarch Direct is your one-stop shop provider of all things custom branding. From vehicle wraps and commercial signs to print and digital marketing, we have the tools to design your business so you can present it on the world stage. You don’t have to take our word for it: just check out our five-star reviews!
You can start designing custom logo apparel right away by contacting our team today. Feel free to fill out our online contact form to connect with a seasoned representative.
Custom Logo Apparel FAQs
Which printing method is best for my design and budget?
The custom apparel printing method you should use depends on the results you want.
- Direct to garment printing is best for white ink and projects with fast turnarounds.
- Heat set is best for quick printing with nearly unlimited designed options.
- Dye sublimation is great for garments subject to repeat washings (such as scrubs).
- Embroidery is best for heavy-duty clothing needing a more durable finish.
- Screen printing is best for solid graphics without much intricate detail (like blocky pictures).
You can always contact Monarch Direct to chat about your needs.
What are the considerations for logo placement on t-shirts?
Designing your t-shirt’s logo is one thing, but placing it correctly is quite another. As you consider proper logo placement for your custom apparel, don’t forget to:
- Aim for a high-quality logo that can scale up or down as needed.
- Place the logo in a visible area such as the chest, back, or sleeve.
- Make your complex logos bigger and simplistic logos smaller.
Still not sure about your design? We can help you find your way. Feel free to contact Monarch Direct’s brand consultants for added direction and clarity.
How can I ensure the longevity of printed designs?
The more you wash your custom apparel, the more it wears and fades.
To slow this process, we recommend:
- Washing in cold cycles only.
- Avoiding harsh detergents.
- Drying clothes on low heat.
That said, the right high-quality custom logo apparel can ensure long-lasting prints for years to come. Getting in touch with the team at Monarch Direct is a great step in the right direction.
At Monarch Direct, we take pride in our wide array of custom logo apparel solutions designed to meet every unique need. Our dedication to quality and customer satisfaction is deeply embedded in our operations. Whether you’re a small business looking to make a big impact or a larger corporation wanting to boost your branding, we’ve got you covered. Discover the best in custom apparel in Port Charlotte by reaching out to our dedicated team. With our wealth of experience, we can guide you through the best apparel choices and printing methods to suit your specific requirements. Let Monarch Direct be your partner in building a stronger and more recognizable brand through custom logo apparel.
