THINK DIFFERENTLY ABOUT THIS ONE THING, TAKE FAST ACTION AND AN OPPORTUNITY AND MAKE AN EXTRA $50K…OR MORE
Changing how you “think” about this one situation that occurs dozens or maybe even hundreds of times per month and then taking action to fix it or improve it could and should give you an opportunity to generate an extra $50,000 or more…year after year.
It’s a simple “fix” yet most business people…even the really smart ones either miss or outright ignore it.
Here’s the thing…
Every day you get an opportunity to have some sort of “first” contact with a potential new customer or influencer (referrer). Truth is, for most of us it happens multiple times in a day.
Here are seven examples of “first” contacts you can consider for an opportunity(feel free to add more of your own to the list):
1. Someone calls (using the telephone) to inquire about your product or service.
2. You get an email from someone that heard about you from a friend and has a few questions.
3. You have a scheduled phone appointment to answer questions and make a sale.
4. You have a scheduled face-to-face appointment with a potential new client.
5. You get a “request for a bid” letter or email from a potential new client.
6. You meet someone at a business function and they show a genuine interest in you and the service you provide.
7. You get a call or an email from a friend that one of your current customers or clients has referred to you.
8. Someone tells you they know someone that could really use the service or product that you provide.
This list could go on and on…can you think of some other “first” contact situations that you ROUTINELY experience over the course of a day, week or month in your business?
You may have noticed that I capitalized “ROUTINELY” above…and that’s part of the secret to generating an extra $50K or more consistently in your business moving forward.
Let’s cut to the chase…
The only person in a “first” contact scenario between you and a potential customer that deems the “conversation” routine is you…because you face these “first” contact situations constantly (see the above eight examples).
Over time, most business people, even seasoned pros begin to respond and react to these “first” contacts in a routine and often careless manner knowing that there will be another similar inquiry (or dozen or more) right around the corner…and it costs them dearly!
But the reality is that each and every time a potential buyer contacts you in any way – phone, email, casually, referral, walk-in or whatever…It is a
“ONCE IN A LIFETIME OPPORTUNITY”
for you and your business to turn that contact, appointment or sales presentation into a new lifetime customer or lifetime referrer.
But most businesses miss this and simply follow their own usual routine and do not give these contacts the attention, enthusiasm and follow-through that they deserve.
So the “routine” contact goes somewhere else…and buys…and refers…and becomes someone else’s “lifetime customer”…and spends boatloads of money on a consistent basis…generating $1,000’s of dollars in revenue and a steady stream of referrals…for someone else.
The important Renegade lesson here:
Treat each and every person that finally “raises their hand” and contacts you about your product or service as if they were a “ONCE IN A LIFETIME OPPORTUNITY” for you… because they are.
Don’t ignore them.
Don’t treat them like “everyone else”.
Don’t pretend to listen to them.
Don’t underestimate them.
Don’t assume they will contact you again if they are interested.
Don’t take out your “bad day” or “down mood” on them.
Do respond with enthusiasm and excitement.
Do treat them as a specific individual with specific needs and goals.
Do listen to them with purpose.
Do read “between the lines” in their email and enter the “conversation in their mind”.
Do assume that they could turn out to be one of your best customers of all time.
Do add them to you list and follow-up sequence immediately.
Do set aside any personal issues you may be having on a given day and focus only on their needs and desires.
Finally, ask yourself this, “Is there anything else I can do to make sure I take full advantage of and leverage each and every “ONCE IN A LIFETIME OPPORTUNITY” that comes my way on a daily, weekly, monthly or annual basis?
I bet you can think of at least one more thing you could do…and it may be worth well over $50K to you!
