Every Door Direct Mail (EDDM) is a cost-effective solution for small businesses looking to reach potential customers in their local community. With EDDM, you don’t need to purchase a mailing list, and there are no postal limits. In this article, we will answer the most common questions about EDDM, including requirements, mailing time, and effectiveness. Plus, we’ll explain the difference between EDDM and direct mail, and share the cheapest way to mail flyers.
What is an EDDM Postcard?
EDDM postcards are a type of direct mail advertising that allows businesses to target households within a specific area. With EDDM, you can reach every mailbox in a particular carrier route or zip code without the need for a mailing list. All you need to do is design your postcard, choose your target area, and take it to the post office for delivery.
Requirements for EDDM Postcards
To ensure that your EDDM postcards meet the USPS requirements, you must follow the following guidelines:
- The size of the postcard must be at least 6.125 x 11 inches and no larger than 12 x 15 inches.
- The weight of the postcard must not exceed 3.3 ounces.
- Your postcard must be mailed in a stack of at least 50 pieces and no more than 200 pieces per mailing.
EDDM postcards are an affordable solution for small businesses looking to reach potential customers in their local area. According to the USPS EDDM Retail Program Guidelines, businesses do not need to purchase mailing lists, making it a cost-effective advertising solution. With plenty of room for your messaging, EDDM postcards allow businesses to reach a wide audience without postal limits.
For more information on the best practices and benefits of direct mail advertising, visit the Direct Mail Advertising Association (DMAA) website. With the current February special on EDDM postcards at our printing company in Port Charlotte, now is the perfect time to try this cost-effective advertising solution for your business.
Mailing Time for EDDM
The time it takes for EDDM postcards to reach their destination depends on the location and the volume of mail. On average, it takes 2 to 7 days for EDDM postcards to be delivered.
How Effective is EDDM?
EDDM is a highly effective marketing tool, especially for small businesses with a limited budget. It offers a cost-effective solution for reaching a large number of potential customers in your local area. According to the USPS, EDDM has a response rate of about 2.5% – 5%, which is much higher than other traditional advertising methods such as newspaper ads and billboards. For more information and data on the effectiveness of EDDM, visit the Direct Mail Advertising Association (DMAA) website.
Difference between Direct Mail and EDDM
Direct mail is a targeted advertising method that involves mailing marketing materials to a specific list of addresses. With direct mail, you have complete control over who receives your marketing materials, but it also comes with a higher cost as you have to purchase a mailing list. On the other hand, EDDM is an affordable option that targets households within a specific area without the need for a mailing list.
Cheapest Way to Mail Flyers
EDDM postcards are the cheapest way to mail flyers. The cost of EDDM postcards is determined by the size and weight of your postcard, the number of pieces in your mailing, and the postage rate. To get the best value, it’s recommended to design a standard-sized postcard and mail it in bulk.
EDDM postcards are an affordable solution for small businesses looking to reach potential customers in their local area. With no mailing lists needed, cost-effectiveness, and plenty of room for your messaging, EDDM is a highly effective advertising method. With the added convenience of the Post Office handling the distribution, businesses can focus on creating impactful designs that will grab the attention of their target audience.
Start reaching new customers today! Contact us to get started on your custom EDDM postcard printing project.
