Don’t Suffer from “sameness”

In the “new economy” it’s not nearly as easy to convince potential customers and clients that “you are the one”. Don’t suffer from sameness.

In the “old economy” a lot of businesses could just get by advertising and marketing their list of products and services and then wait for the phone to ring or for someone to walk in the door.

Not anymore – your potential buyers are being way more selective in how they spend their “hard-earned” cash and who they choose to spend it with!

Do you have a compelling reason for “existing” in your marketplace?

Does your advertising and marketing convey the same message (for the most part) as everyone else in your industry?

Take a hard look at what you offer, how you offer it, and who you offer it to.

What sets you apart from the rest?

Make a list of all the things you could (and should) do that would give you an advantage over your competition.

This list could include special guarantees, additional services at a discount, faster delivery, a VIP Club, or anything else that could differentiate you from the “pack”.

Sameness doesn’t work anymore – create your unique selling proposition (USP) and make sure you include it in all of your marketing, advertising, and sales presentations.

Your competition is likely not doing this – be a Renegade and “observe the masses and do the opposite”!