Every Business Has Two Doors When It Comes To Sales And Profits.

EVERY BUSINESS HAS TWO DOORS WHEN IT COMES TO SALES AND PROFITS.

The “front door” is where the money comes in. The “back door” is where the money goes out which is your sales and profits. It doesn’t take a genius to figure out that if more money is going out the “back door” than coming in the “front door” then something has to change, or trouble looms ahead!

But it’s not just about money.

It’s also about time and energy!

It’s easy to fall into the trap of spending a lot of time and energy each day that does not lead to money coming in the “front door”. We all know that old saying- “activity does not equal productivity” but do we really know the ramifications that can cause to our bottom lines? Once I really got this concept it caused me to do quite a bit of “soul searching” about the activities (time and energy) I was spending time on that really were not getting me the results I was looking (or hoping) for! I just spent the morning making a list of all the things I do in a day and found that a lot of them made me feel like I was accomplishing something (good feeling) but were not truly creating tangible financial returns that could be measured. I’m changing my “activities” fast so that I can provide the highest value to our clients and closing the “back door” that seems to let time and energy just “slip out” the back way. Consider making your own list of how you spend your day and look for ways to eliminate activities that don’t give you a positive return on your investment of not only money- but time and energy. You might be surprised at what can happen when you adopt Gene Simmons’s (founder, frontman, and bass guitarist for the band KISS) philosophy- “every day is a money day!” What call can you make, the offer can you send, or a new service or product can you launch that will really make a difference on your bottom line? I am going to spend a little bit of time each day (maybe only thirty minutes) asking myself

what can I do TODAY to make it a “money day”.

The real message here is to stop letting time, energy, and MONEY go out the “back door”- close it or at least take a little time to make sure the back door is not “wide open” all the time! Finally, if you have employees, the effects of an “unguarded” and “unsupervised” back door can be catastrophic to your sales and profits!